Traditional and luxurious Vietnam in Louis Vuitton’s promotional film

Once again, with the traditional values combined with the modern and luxurious features, the nature of Vietnam affirms the world's top attraction such as the Tourism Competitiveness Report 2019 of the World Economic Forum.

Ha Long, Ninh Binh, Hoi An Ancient Town, Sa Pa, the most famous tourist destinations in Vietnam appear in turn to promote the latest products of world-famous fashion brand Louis Vuitton.

In particular, Louis Vuitton's promotional campaign this time has the theme The Spirit of Travel, which introduces new products such as costumes, accessories, suitcases, handbags with luxurious designs, delicate and rugged, suitable for travel trips.

In the context of the trips, three models of Louis Vuitton (Rianne van Rompaey, Fei Fei Sun and Kit Butler) had interesting experiences such as exploring the Northwestern mountains on the Muong Hoa mountain climbing train (Sa Pa, Lao Cai), strolling through the ancient, contemplative scenery at Bai Dinh pagoda, dropping soul into the fluttering lotus petals in the Tam Coc - Bich Dong complex (Ninh Binh), admiring the sparkling lanterns that make the brand of the world cultural heritage of Hoi An ancient town or immerse yourself in the majestic nature at the world natural heritage of Ha Long Bay (Quang Ninh).

Through the lens of photographer Angelo Pennetta, Louis Vuitton's classy products become even more unique in the beautiful, ancient and peaceful setting of Vietnam.

Vietnam is considered an emerging destination in Asia-Pacific and in the world. Most recently, the Hollywood blockbuster "Kong: Skull Island" by American director Jordan Vogt-Roberts was also made in Vietnam with the setting of famous destinations such as Ha Long Bay, Ninh Binh, Quang Binh.

Louis Vuitton's choice of Vietnam as a film venue promoting a series of new products with a tourism theme continues to affirm that Vietnam is becoming an ideal destination with outstanding global and cultural values.

According to the World Economic Forum's The Travel and Tourism Competitiveness Report 2019, Vietnam's cultural resources are ranked 29/140, ranking second in Southeast Asia; Natural resources are ranked 35/140, ranked 3rd in Southeast Asia. These are the outstanding strengths of Vietnam's tourism, ranked by the WEF as a leading group in the world.

Source: vietnamtourism.gov.vn

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